Something new is singing in the music world. AI is here and while some musicians see it as a threat others are embracing the revolution.
When AI band The Velvet Sundown appeared out of nowhere and went to the top of the streaming charts the conversation got louder. Even though experts say their album is not interesting, or unique it still captured the world’s attention.
One critic wrote ‘Perhaps no human artist could tolerate producing such soulless lacklustre, but an AI is unburdened by shame’.
Gus McKenzie is a touring artist and a sound engineer and he tackles the implications of AI everyday. When confronted with an AI written song he found it hard to truly engage and had the feeling of betraying his craft. But he did concede that, as a session musician, he would play AI music if it was part of the job.
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