Good content. It’s an unofficial slogan here at the national screen arts and broadcast school. So much so, we’ve put it on our merch.
Learning how to make good content is why you go to film school. But the skills you learn at AFTRS aren’t just for making the next White Lotus.
As Binge’s Alen Delić contends, they’re also essential to promoting it.
“What I love about working in social media is [it’s] an amalgamation of all the different disciplines of content production that you can think of…you’re constantly doing something different; you’re constantly being challenged in different ways.”
When Alen was at uni over a decade ago, social media wasn’t even a job. His dream? To be an old-school print journalist.
“Social media did not exist as a viable career path…certainly not in social media marketing. I was fully set on becoming a print journalist – the next great writer at the Sydney Morning Herald.”
But gradually, Alen took on more and more jobs with a content focus. Today, he’s the Head of Social Media at Binge. This once-aspiring journo is loving the chance to tell stories every day.
“you’re trying to get your mates to watch what you’re watching…[so] you need to understand the story of what you’re selling and…get people into it. I quite enjoy that.”
Alen says the way into his line of work is to simply make content you enjoy and publish it, so you’ve got a body of work to show off to prospective employers. And while the entertainment industry has a storied history of big personalities, he says that’s not the way to get ahead.
“Don’t be too big to do anything. Don’t have an ego.”
Hear the full episode on the In Focus: AFTRS FM catch-up podcast.
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